With a firm foundation in the arts and culture, he began his career as a performance and video artist in New York at Dance Theater Workshop, the Kitchen, La Mama and others. His audio work was the first featured in a Whitney Museum Biennial.

As a cri7c he writes about art and culture for Los Angeles Review of Books (LARB), the Santa Barbara Independent, the Four Two Nine and others. His short fiction has been published in The New Yorker, the National Lampoon, Army Man, Glamour, Between C&D, New York Press and Harper’s Bazaar. His novel Being Audrey Hepburn was published by St Martin’s Press.

Today he specializes in bringing story and character to new technology, allowing new ventures to seamlessly weave physical and digital worlds together - working with Disney’s Imagineering, Trumbull’s Entertainment Design Workshop, the Ian Schrager Company, Ed Schlossberg Design, DreamWorks, and others. He has lived in Portugal for four years.